The Challenge
A private dental practice in West Sussex with 10 clinicians and nearly 5,000 annual appointments initially believed they were performing well. Despite generating £681,921 in revenue and maintaining a 22.9% profit margin, the practice faced inefficiencies hidden by siloed data, unstandardised administrative processes, and unmeasured marketing efforts. The principal dentist was unaware of the untapped potential for profit improvement.
The Solution
ClinBI’s AI-powered analysis revealed significant opportunities for improvement. By aggregating data from PMS and accounting systems and applying Time-Driven Activity-Based Costing (TDABC), ClinBI identified true costs at the procedure level. They built an AI-powered digital twin of the clinic, enabling real-time KPI tracking and predictive modelling. The practice then optimised margins by scaling high-margin services and eliminating low-margin procedures, reclaimed 410 idle chair hours through dynamic scheduling, and realigned clinicians to match their strengths with profitable services. Dr. Mounir Atassi, Co-founder and CEO, noted, 'ClinBI’s AI-powered solutions have transformed our dental practice, significantly improving our profitability and operational efficiency.'
The Results
The implementation of ClinBI's solutions led to remarkable outcomes: a £159,255 uplift in annual EBITDA, a 102% net-profit improvement, and an increase in chair utilisation from 74% to 85%, recovering 410 idle hours valued at over £77k. Furthermore, the average profit per appointment rose by 63%, from £32 to £52. The practice established a self-sustaining, data-driven framework for continuous operational optimisation and growth.
